About

I am a digital creative who specialises in strategic thinking – if I weren’t then perhaps I’d earn my crust by raising wolf cubs, inking comic books or as one of those motorcycle couriers. Who knows? What I do know is that ever since entering this world in Tokyo Hospital and growing up in Melbourne I’ve had a firm, juicy love of all things creative.

Over the past decade I’ve been a Designer, Creative Director and Producer and now I’m the Associate Creative Director at Webqem in Sydney. Back in 2002 I started a design studio, PlayCreative, with a nice collection of clients including Goodman International, Macquarie Radio, Oroton and the Fosters Group. I also did the freelance thing working on brands such as Virgin, Yahoo7!, Xbox® and Sony PlayStation®.
In 2007 I joined MassMedia Studios as a Producer and shortly moved into the position of Creative Director, where I stayed until 2011 and managed to pick up a few AIMIA, ADMA and DMI Echo Awards along the way. At MassMedia I had the opportunity to oversee all the digital communications Audi Australia and Napoleon Perdis, as well as work on brands such as Unilever, Cadbury and Freedom Furniture.

If you care about education then you should know that I’ve got Bachelor’s degree in Digital Media from the University of NSW, and an Advanced Diploma in Business Management. I also have a scouting badge for fire starting.

Here are eight slightly uninteresting things you probably don’t want to know about me:

1 – My black-and-tan Japanese Shiba puppy is named after the Roman goddess, Juno, not the Hollywood film about teenage pregnancy.
2 – My dreams usually involve post-apocalyptic settings and cartoon characters.
3 – I still like The Cure.
4 – I cook a mean yakisoba noodle.
6 – I can’t paint to save my life, and I get ink all over my hands with pens. Pencils are the way forward. They also taste better when pondering.
7 – TV-wise I’m a Firefly fan, but you may occasionally find me tuned into The Walking Dead and Glee.
8 – I’d like to say my spirit animal is a wolf but it’s probably more like a raccoon.

You can call me, email me, tweet me or hug me whenever you feel like it.